Who makes Target diapers?
Target, one of the largest retail giants in the United States, has been synonymous with quality and affordability.
As parents strive to provide the best care for their babies, Target Diapers have become a popular choice. However, have you ever wondered who is responsible for producing these trusted diapers?
In this article, we will explore the intricate supply chain behind diapers and shed light on the manufacturers involved in bringing these essential products to the market.

Contents
- 1 The Target brand
- 2 The supply chain of diapers
- 3 Manufacturers behind Target diapers
- 4 FAQs
- 4.1 Who makes the Target diapers?
- 4.2 Who is the largest manufacturer of diapers?
- 4.3 Who makes Parent’s Choice diapers?
- 4.4 Who manufactures Millie Moon diapers?
- 4.5 What materials are used in Up & Up Diapers?
- 4.6 Does a Huggies diaper have an absorbent core?
- 4.7 Which is better: Huggies or Up & Up diapers?
- 5 Conclusion
The Target brand
Target is an elemental chlorine free, private-label brand owned and sold exclusively by Target Corporation.
Private-label baby items are manufactured by third-party companies but marketed under a retailer’s brand name.
The key benefit of private-label products is that they are elemental chlorine free, and they offer competitive prices without compromising quality.
This allows retailers like Target to control their product assortment and pricing more effectively.

Key features and offerings
Target brand diapers are designed to meet the needs of parents seeking reliable and affordable diapering options for their babies.
The Target brand introduces a range of features and offerings, including:
- Diapers fit and sizes: Target brand diapers come in various sizes to accommodate infants and toddlers at different stages of development. The sizes typically include newborn, sizes 1 through 6, and sometimes training pants for potty-training toddlers.
- Absorbency and leakage protection: Store-brand diapers are designed with a focus on effective absorbency to keep babies dry and comfortable. They often include special features like a moisture-absorbing core and leak barriers to prevent accidents and minimize messes.
- Comfort and softness: The day and overnight diapers are constructed with soft materials to provide a gentle and comfortable feel keeping the baby’s skin dry. This helps prevent skin irritation and protects the baby’s skin throughout the day and night.
- Value packs: Store-brand diapers are elemental chlorine free and often available in value packs, allowing parents to purchase day and overnight diapers in bulk at a competitive price per diaper. This feature is particularly appealing for cost-conscious parents looking to save on their diapering expenses.

Quality assurance and safety
To maintain a reputation for quality and diapers safe features, Target has a robust quality assurance process in place.
The company conducts extensive testing and quality checks at different stages of the supply chain, ensuring that the diapers meet the required safety standards and performance expectations.

Branding and packaging
The packaging of Target store brand diapers aligns with Target’s branding strategy, featuring the iconic red and white color scheme with the recognizable Target logo.
The packaging includes clear information about the diaper size, quantity, and key features, making it easy for parents to select the appropriate product for their child’s needs.

Customer feedback and diapers review
Customer feedback and diapers review play a crucial role in shaping the perception and success of diaper brands, including Target brand diapers.
Here’s why customer feedback and diaper review are essential, and how they influence the purchasing decisions of parents:
- Trust and credibility: Honest and unbiased customer feedback adds credibility to a diaper brand. When potential customers read positive reviews from other parents who have used diapers, it builds trust and confidence in the product’s quality and effectiveness.
- Real-world experience: Reviews offer insights into real-world experiences with the product. Parents share their experiences with diapers, including aspects like diaper fit, absorbency, comfort, and leakage protection. This helps prospective buyers understand how diapers perform in everyday situations.
- Baby items comparison: Customer reviews of diapers compare them with other diaper brands, providing valuable information for parents trying to decide which baby items are best suited for their baby’s needs.
- Feedback for improvements: Negative reviews also have value. They provide manufacturers and retailers with valuable feedback in areas where the diapers may need improvement, such as sizing, material, or design. This feedback can lead to product enhancements and better customer satisfaction.
- Ease of use: Reviews often highlight the ease of using diapers, which is especially crucial for busy parents seeking convenience in diaper changes.
- Affordability: Many parents consider the cost-effectiveness of diapers when making purchasing decisions. Positive reviews that highlight the affordability per diaper can attract price-conscious customers.
- Customer service: Reviews may touch upon the customer service experience provided by Target or the retailer. Positive mentions of excellent customer service can enhance the overall brand perception.

Availability of diapers
The availability of diapers can vary depending on factors such as location, demand, and distribution.
Here are some key points to consider regarding the availability of diapers:
- Retail store brand: Diapers, including popular brands, are typically available in a wide range of retail stores. Large retail chains, supermarkets, baby specialty stores, and pharmacy chains often stock a variety of diaper brands and sizes. Target, being one of the major retailers, ensures that its private-label diapers are widely available in its stores across the United States.
- Online platforms: In addition to physical Target stores, diapers are commonly available for purchase through various online platforms. E-commerce websites, including Target’s official website, offer the convenience of shopping for diapers from the comfort of one’s home. Online shopping provides access to a broader range of diaper sizes and options, including bulk packs and special deals.
- Local availability: While major retail chains and online platforms typically offer consistent availability of diapers, smaller stores or remote areas might have more limited options. In some cases, the selection of diapers and sizes may be limited in smaller stores due to space constraints or lower demand.
- Seasonal and regional factors: Diaper availability can be influenced by seasonal factors, such as increased demand during certain times of the year, like holidays or baby shower seasons. Additionally, regional preferences and market dynamics can impact the availability of specific diapers.
- Popular brands vs. lesser-known brands: Popular per-diaper, like diapers, are more likely to be widely available compared to lesser-known or niche brands. This is because major retailers prioritize stocking products that have broader consumer appeal.
- Private label vs. national brands: Private-label brands, like Up & Up diapers, are exclusive to the retailer that owns them. While these brands are generally available in the retailer’s stores and online platforms, national per-diaper produced by well-known manufacturers may be available in a broader range of retail outlets.

READ ALSO: Celebrating baby’s arrival with diapers: what is a diaper shower?
The supply chain of diapers
The supply chain of diapers can be broken down into several stages, each contributing to the production and distribution process.
These stages include:
- Product design and development: Target works closely with product designers and development teams to create diapers that meet the needs and expectations of their customers. This includes features like different sizes, absorbency levels, and comfort.
- Sourcing and manufacturing: Target does not manufacture diapers directly. Instead, they rely on a network of reputable manufacturers to produce their private-label diapers. These manufacturers are carefully selected based on their expertise, capacity, and commitment to quality.
- Quality control and testing: To ensure that the diapers meet their quality standards, Target’s quality control team conducts rigorous testing during various stages of production. This includes testing the materials, performance, and safety of the diapers.
- Packaging and branding: Once the diaper is manufactured and quality-checked, they are packaged and branded with the diaper label. The packaging design is often aligned with the Target’s overall branding strategy.
- Distribution and retail: After the diapers are ready for sale, they are distributed through Target’s extensive network of retail stores and online platforms. This per diaper is then made available to customers at affordable prices, reflecting Target’s commitment to delivering value.

Manufacturers behind Target diapers
Target, like most retailers, typically does not disclose the specific names of the manufacturers producing their private-label products.
This is common in the industry, as it allows retailers to maintain confidentiality and safeguard their relationships with manufacturing partners.
The selection of manufacturers can vary over time and may include both domestic and international companies.
Target evaluates manufacturers based on their production capabilities, quality control measures, and adherence to ethical and environmental standards.

FAQs
Who makes the Target diapers?
The specific manufacturers of Target diapers are not publicly disclosed by Target Corporation.
Who is the largest manufacturer of diapers?
Procter & Gamble is one of the largest manufacturers of diapers in the world. They produce popular diaper brands like Pampers Swaddlers.
Who makes Parent’s Choice diapers?
Parent’s Choice diapers is a private-label brand sold exclusively at Walmart stores. The specific manufacturer of Parent’s Choice diapers is not publicly disclosed.
Who manufactures Millie Moon diapers?
Millie Moon diapers are made by Zuru, which you’re probably most familiar with as the toy brand and maker of the popular Bunch o Balloons.
What materials are used in Up & Up Diapers?
Finding a comprehensive list of ingredients for Up & Up diapers can be challenging. As a parent, I prefer brands that provide easy access to their ingredients and materials.
Since babies spend their early years in diapers, it’s crucial to know what goes into them.
Up & Up diapers incorporate elemental chlorine-free wood fluff pulp in their absorbent core, while the rest of the diaper appears to be made from petroleum-based plastics such as Polyester, Polypropylene, and Polyethylene.
It features a breathable outer cover and is latex-free.
Disposable diapers, primarily composed of plastics, are known to have negative environmental impacts.
Considering that approximately 20 billion disposable diapers are discarded in the US annually, it becomes essential to focus on creating sustainable products.
The top sheet and back sheet of Up & Up diapers consist of Polyester, Polypropylene, and Polyethylene, while the absorbent core contains Elemental Chlorine free pulp and SAP.
Fortunately, there are now more genuinely eco-friendly diaper options available in the market than ever before. However, it appears that Up & Up diapers may not fall into this category.
Does a Huggies diaper have an absorbent core?
Yes, Huggies has an absorbent core.
The absorbent core is part of the Huggies diapers responsible for soaking up and retaining moisture to keep the baby dry.
It is typically made of materials like wood fluff pulp and superabsorbent polymers that absorb and lock away liquids effectively.
Huggies, like most disposable Pampers Swaddlers, use an absorbent to provide excellent absorption and keep babies comfortable and dry.
Understanding the subjective nature of leak protection performance allows parents to navigate diaper comparisons, ultimately keeping their baby comfortable and dry throughout the day.
Which is better: Huggies or Up & Up diapers?
Both Huggies and Up & Up diapers offer their own set of advantages, and the choice between the two depends on individual preferences and needs.
Let’s compare the two brands based on the specified keywords.
Both Huggies and Up & Up diapers may incorporate breathable outer covers, providing comfort and minimizing the risk of irritation.
The breathability of the diaper’s outer layer allows for air circulation, reducing the likelihood of diaper rash and ensuring the baby’s skin remains healthy.
Huggies diapers typically include a wetness indicator, which changes color when the diaper is wet, helping parents know when it’s time for a diaper change.
This feature is available in most of their diaper range, making it convenient for parents to monitor their baby’s diaper status.
Up & Up diapers may not always offer wetness indicators, depending on the specific product line or size.
While some variations of Up & Up diapers may have wetness indicators, others may not include this feature.
Parents should check the packaging or product details to determine if a wetness indicator is present in the specific Up & Up diaper they are considering.
Both Huggies and Up & Up diapers have their merits.
Huggies generally offer a wetness indicator across their range, which can be helpful for parents seeking this feature.
On the other hand, Up & Up diapers may have a breathable outer cover, contributing to the baby’s comfort.
Ultimately, the choice between the two brands depends on individual preferences, the specific diaper line chosen, and the features that align best with the baby’s needs.
Parents may opt for Huggies if a wetness indicator is a priority, while those seeking a breathable outer cover might prefer certain Up & Up diaper variations.
Conclusion
Target Diapers have earned a reputation for being reliable, affordable, and a go-to choice for parents looking for a budget-friendly diapering option.
The supply chain behind diapers involves a careful process of sourcing, manufacturing, quality control, and distribution, all aimed at delivering the product that meets the needs of its customers.
While the specific manufacturers behind diapers are not publicly disclosed, Target’s commitment to quality and value ensures that they collaborate with trusted and reputable partners.
As Target continues to evolve and expand its private-label offerings, the brand’s dedication to meeting consumer demands remains at the forefront of its diapering solutions.